Calais MidtownvsAvasa Spring Branch
Property-level tracker view across Core Web Vitals, traffic, and funnel performance.
PSI: 57
GTMetrix: 98
Organic Traffic %: 23.8%
Lead (Guest Card) to Available Unit Rate: 11.8%
Core Web Vitals
PSI
Current pilot versus paired sister trend.
-6.0 vs paired sister
4/305/15/25/35/45/5
Pilot 57Sister 63
Pilot57
Sister63
Baseline90
Floor60
GTMetrix
Current pilot versus paired sister trend.
-1.0 vs paired sister
4/305/15/25/35/45/5
Pilot 98Sister 99
Pilot98
Sister99
Baseline94
Floor70
Traffic & Engagement
Organic Traffic as % of Unique Users
Current pilot versus paired sister trend.
+0.7 pts vs paired sister
4/294/305/15/25/35/4
Pilot 23.8%Sister 23.2%
Pilot23.8%
Sister23.2%
Baselinen/a
Funnel Trends
Lead (Guest Card) to Available Unit Rate
Current pilot versus paired sister trend.
+1.8 pts vs paired sister
3/263/314/14/64/74/84/104/134/154/164/174/204/214/224/234/244/284/294/305/15/45/5
Pilot 11.8%Sister 10.1%
Pilot11.8%
Sister10.1%
Baseline6.6%
Price Quote
Current pilot versus paired sister trend.
-26.1 pts vs paired sister
3/314/14/64/74/84/104/134/154/164/174/204/214/224/234/244/284/294/305/15/45/5
Pilot 29.4%Sister 55.6%
Pilot29.4%
Sister55.6%
Baseline41.2%
Visits (Schedule a Tour)
Current pilot versus paired sister trend.
+9.4 pts vs paired sister
3/314/14/64/74/84/104/134/154/164/174/204/214/224/234/244/284/294/305/15/45/5
Pilot 35.3%Sister 25.9%
Pilot35.3%
Sister25.9%
Baseline30.7%
Completed Applications
Current pilot versus paired sister trend.
+4.4 pts vs paired sister
3/314/14/64/74/84/104/134/154/164/174/204/214/224/234/244/284/294/305/15/45/5
Pilot 11.8%Sister 7.4%
Pilot11.8%
Sister7.4%
Baseline9.4%
Click to Call / Phone
Current pilot versus paired sister trend.
+2.8 pts vs paired sister
3/314/14/64/74/84/104/134/174/204/214/224/234/244/284/294/305/15/45/5
Pilot 17.6%Sister 14.8%
Pilot17.6%
Sister14.8%
Baseline11.6%
Contact Form
Current pilot versus paired sister trend.
Gap n/a
3/314/104/284/294/305/1
Pilot 3.0%Sister 4.3%
Pilotn/a
Sister3.7%
Baseline1.4%
BI Metric Key
Source-of-truth acronym key for BI-driven tracker metrics. Values are shown exactly as provided by the BI host file; blanks indicate missing source data.
| Code | Meaning | Notes |
|---|---|---|
| GC/AU | Guest Cards per Available Unit | Volume metric from BI. Used in Total and Website Conversion views. |
| PQ/GC | Price Quotes per Guest Card | Website Conversion funnel metric. |
| ST/GC | Schedule a Tour per Guest Card | Distinct from Visits. Used where the product explicitly refers to Schedule a Tour. |
| V/GC | Visits per Guest Card | Literal visit metric from BI. Used for the inherited Visits/GC row. |
| A/GC | Completed Applications per Guest Card | Application conversion metric. |
| C2C/GC | Click to Call per Guest Card | Phone conversion metric. |
| CFrm/GC | Contact Form per Guest Card | Contact form conversion metric. |
| L/GC | Leases per Guest Card | Available in trailing windows only. BI does not currently provide Yesterday columns. |
| M/GC | Move-ins per Guest Card | Available in trailing windows only. BI does not currently provide Yesterday columns. |