Venterra mark
Venterra

Pilot Tracker

v1.0

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Summary

As of 2026-05-05

SummaryVolumes: All SourcesVolumes: Website Source OnlyConversions: Website Source Only

Tracker Summary

Pilot rollup across Core Web Vitals, Traffic & Engagement, and Funnel performance.

Use the section links to drill into the inherited-style live tracker pages.

PilotPaired Sister

Core Web Vitals

2 summary metrics

Open
PSI Avg62.2
GTMetrix Avg94.6

Traffic & Engagement

5 summary metrics

Open
Organic Traffic as a % of Unique Users28.1%
Organic Volume #718

Funnel

6 summary metrics

Open
Lead (Guest Card) to Available Unit Rate9.9%
Website Sales Funnel - Price Quote28.5%

Core Web Vitals

View details

PSI Avg

-1.6 vs paired sister
Sister Leading
Trend
PilotPaired Sister
4/305/15/25/35/45/5
Pilot62.2
Paired Sister63.8
Baseline90
Floor60

GTMetrix Avg

-4.2 vs paired sister
Sister Leading
Trend
PilotPaired Sister
4/305/15/25/35/45/5
Pilot94.6
Paired Sister98.8
Baseline94
Floor70

Traffic & Engagement

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Organic Traffic as a % of Unique Users

+5.4 pts vs paired sister
Pilot Leading
Trend
PilotPaired Sister
4/294/305/15/25/35/4
Pilot28.1%
Paired Sister22.7%

Organic Volume #

+167.6 vs paired sister
Pilot Leading
Trend
PilotPaired Sister
4/294/305/15/25/35/4
Pilot718
Paired Sister551

High Intent User Rate

-2.2 pts vs paired sister
Sister Leading
Trend
PilotPaired Sister
4/24/54/6
Pilot7.3%
Paired Sister9.5%

YoY - Vol Δ to Organic Traffic Vol

+223.2 pts vs paired sister
Pilot Leading
Trend
PilotPaired Sister
4/294/305/15/25/35/4
Pilot278.6%
Paired Sister55.4%

YoY - Vol Δ - Percent Points to Organic Share

+8.8 pts vs paired sister
Pilot Leading
Trend
PilotPaired Sister
4/294/305/15/25/35/4
Pilot-23.5 pts
Paired Sister-32.3 pts

Funnel

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Lead (Guest Card) to Available Unit Rate

-2.3 pts vs paired sister
Sister Leading
Trend
PilotPaired Sister
3/263/314/14/64/74/84/104/134/154/164/174/204/214/224/234/244/284/294/305/15/45/5
Pilot9.9%
Paired Sister12.2%

Website Sales Funnel - Price Quote

-8.7 pts vs paired sister
Sister Leading
Trend
PilotPaired Sister
3/314/14/64/74/84/104/134/154/164/174/204/214/224/234/244/284/294/305/15/45/5
Pilot28.5%
Paired Sister37.2%

Website Sales Funnel - Visits (Schedule a Tour)

+10.6 pts vs paired sister
Pilot Leading
Trend
PilotPaired Sister
3/314/14/64/74/84/104/134/154/164/174/204/214/224/234/244/284/294/305/15/45/5
Pilot33.9%
Paired Sister23.3%

Website Sales Funnel - Completed Applications

-3.0 pts vs paired sister
Sister Leading
Trend
PilotPaired Sister
3/314/14/64/74/84/104/134/154/164/174/204/214/224/234/244/284/294/305/15/45/5
Pilot7.9%
Paired Sister10.8%

Website Funnel Conversions - Click to Call / Phone

-5.3 pts vs paired sister
Sister Leading
Trend
PilotPaired Sister
3/314/14/64/74/84/104/134/154/164/174/204/214/224/234/244/284/294/305/15/45/5
Pilot17.5%
Paired Sister22.9%

Website Funnel Conversions - Contact Form

-3.7 pts vs paired sister
Sister Leading
Trend
PilotPaired Sister
3/314/14/64/74/84/104/134/154/164/174/204/214/224/234/244/284/294/305/15/45/5
Pilot3.8%
Paired Sister7.5%

Property Detail

Browse all pairs

Calais Midtown vs Avasa Spring Branch

Open the full tracker view for this pilot property and its paired sister.

Open
PSI
57
Sister 63
Organic
23.8%
Sister 23.2%
Lead to AU
11.8%
Sister 10.1%

Champions Green vs Axial Buckhead

Open the full tracker view for this pilot property and its paired sister.

Open
PSI
60
Sister 66
Organic
21.8%
Sister 14.4%
Lead to AU
4.0%
Sister 22.1%

The District Universal Boulevard vs Northbridge at Millenia Lake

Open the full tracker view for this pilot property and its paired sister.

Open
PSI
57
Sister 65
Organic
40.9%
Sister 4.8%
Lead to AU
17.4%
Sister 14.3%

The Harrison vs The Whitney

Open the full tracker view for this pilot property and its paired sister.

Open
PSI
69
Sister 62
Organic
27.9%
Sister 32.2%
Lead to AU
5.2%
Sister 8.6%

Ventana vs Park on Wurzbach

Open the full tracker view for this pilot property and its paired sister.

Open
PSI
68
Sister 63
Organic
26.3%
Sister 38.9%
Lead to AU
11.2%
Sister 6.0%

BI Metric Key

Source-of-truth acronym key for BI-driven tracker metrics. Values are shown exactly as provided by the BI host file; blanks indicate missing source data.

CodeMeaningNotes
GC/AUGuest Cards per Available UnitVolume metric from BI. Used in Total and Website Conversion views.
PQ/GCPrice Quotes per Guest CardWebsite Conversion funnel metric.
ST/GCSchedule a Tour per Guest CardDistinct from Visits. Used where the product explicitly refers to Schedule a Tour.
V/GCVisits per Guest CardLiteral visit metric from BI. Used for the inherited Visits/GC row.
A/GCCompleted Applications per Guest CardApplication conversion metric.
C2C/GCClick to Call per Guest CardPhone conversion metric.
CFrm/GCContact Form per Guest CardContact form conversion metric.
L/GCLeases per Guest CardAvailable in trailing windows only. BI does not currently provide Yesterday columns.
M/GCMove-ins per Guest CardAvailable in trailing windows only. BI does not currently provide Yesterday columns.