The District Universal BoulevardvsNorthbridge at Millenia Lake

Property-level tracker view across Core Web Vitals, traffic, and funnel performance.

PSI: 57
GTMetrix: 94
Organic Traffic %: 40.9%
Lead (Guest Card) to Available Unit Rate: 17.4%

Core Web Vitals

PSI

Current pilot versus paired sister trend.

-8.0 vs paired sister
4/305/15/25/35/45/5
Pilot 57Sister 65
Pilot57
Sister65
Baseline90
Floor60

GTMetrix

Current pilot versus paired sister trend.

-5.0 vs paired sister
4/305/15/25/35/45/5
Pilot 94Sister 99
Pilot94
Sister99
Baseline94
Floor70

Traffic & Engagement

Organic Traffic as % of Unique Users

Current pilot versus paired sister trend.

+36.1 pts vs paired sister
4/294/305/15/25/35/4
Pilot 40.9%Sister 4.8%
Pilot40.9%
Sister4.8%
Baselinen/a

Funnel Trends

Lead (Guest Card) to Available Unit Rate

Current pilot versus paired sister trend.

+3.2 pts vs paired sister
3/263/314/14/64/74/84/104/134/154/164/174/204/214/224/234/244/284/294/305/15/45/5
Pilot 17.4%Sister 14.3%
Pilot17.4%
Sister14.3%
Baseline11.2%

Price Quote

Current pilot versus paired sister trend.

-0.2 pts vs paired sister
3/314/14/64/74/84/104/134/154/164/174/204/214/224/234/244/284/294/305/15/45/5
Pilot 42.3%Sister 42.5%
Pilot42.3%
Sister42.5%
Baseline46.6%

Visits (Schedule a Tour)

Current pilot versus paired sister trend.

+17.1 pts vs paired sister
3/314/14/64/74/84/104/134/154/164/174/204/214/224/234/244/284/294/305/15/45/5
Pilot 34.6%Sister 17.5%
Pilot34.6%
Sister17.5%
Baseline26.2%

Completed Applications

Current pilot versus paired sister trend.

+0.2 pts vs paired sister
3/314/14/64/74/84/104/134/154/164/174/204/214/224/234/244/284/294/305/15/45/5
Pilot 7.7%Sister 7.5%
Pilot7.7%
Sister7.5%
Baseline12.2%

Click to Call / Phone

Current pilot versus paired sister trend.

-14.8 pts vs paired sister
4/74/84/104/134/154/164/174/204/214/224/234/244/285/15/45/5
Pilot 7.7%Sister 22.5%
Pilot7.7%
Sister22.5%
Baseline3.7%

Contact Form

Current pilot versus paired sister trend.

-3.7 pts vs paired sister
4/14/64/74/134/154/164/174/214/224/234/244/305/15/45/5
Pilot 3.8%Sister 7.5%
Pilot3.8%
Sister7.5%
Baseline12.2%

BI Metric Key

Source-of-truth acronym key for BI-driven tracker metrics. Values are shown exactly as provided by the BI host file; blanks indicate missing source data.

CodeMeaningNotes
GC/AUGuest Cards per Available UnitVolume metric from BI. Used in Total and Website Conversion views.
PQ/GCPrice Quotes per Guest CardWebsite Conversion funnel metric.
ST/GCSchedule a Tour per Guest CardDistinct from Visits. Used where the product explicitly refers to Schedule a Tour.
V/GCVisits per Guest CardLiteral visit metric from BI. Used for the inherited Visits/GC row.
A/GCCompleted Applications per Guest CardApplication conversion metric.
C2C/GCClick to Call per Guest CardPhone conversion metric.
CFrm/GCContact Form per Guest CardContact form conversion metric.
L/GCLeases per Guest CardAvailable in trailing windows only. BI does not currently provide Yesterday columns.
M/GCMove-ins per Guest CardAvailable in trailing windows only. BI does not currently provide Yesterday columns.