Trend
Website-attributed funnel progression compared against the paired sister property.
Lead (Guest Card) to Available Unit Rate
Sister Leading
Pilot
9.9%
Sister
12.2%
Website Sales Funnel - Price Quote
Sister Leading
Pilot
28.5%
Sister
37.2%
Website Sales Funnel - Completed Applications
Sister Leading
Pilot
7.9%
Sister
10.8%
Funnel Scoreboard
| Metric | Pilot Avg | Sister | Baseline | Gap | Status |
|---|---|---|---|---|---|
| Lead (Guest Card) to Available Unit Rate | 9.9% | 12.2% | 6.6% | -2.3 pts vs paired sister | Sister Leading |
| Website Sales Funnel - Price Quote | 28.5% | 37.2% | 41.2% | -8.7 pts vs paired sister | Sister Leading |
| Website Sales Funnel - Visits (Schedule a Tour) | 33.9% | 23.3% | 30.7% | +10.6 pts vs paired sister | Pilot Leading |
| Website Sales Funnel - Completed Applications | 7.9% | 10.8% | 9.4% | -3.0 pts vs paired sister | Sister Leading |
| Website Funnel Conversions - Click to Call / Phone | 17.5% | 22.9% | 11.6% | -5.3 pts vs paired sister | Sister Leading |
| Website Funnel Conversions - Contact Form | 3.8% | 7.5% | 1.4% | -3.7 pts vs paired sister | Sister Leading |
Lead (Guest Card) to Available Unit Rate
Pair-level comparison from the retained BI history.
5/5
Pilot
11.8%
Sister
10.1%
Gap
+1.8 pts vs paired sister
Baseline
Pilot 6.6% · Sister 5.8%
5/5
Pilot
4.0%
Sister
22.1%
Gap
-18.1 pts vs paired sister
Baseline
Pilot 5.1% · Sister 18.6%
5/5
Pilot
17.4%
Sister
14.3%
Gap
+3.2 pts vs paired sister
Baseline
Pilot 11.2% · Sister 8.8%
5/5
Pilot
5.2%
Sister
8.6%
Gap
-3.4 pts vs paired sister
Baseline
Pilot 4.9% · Sister 6.4%
5/5
Pilot
11.2%
Sister
6.0%
Gap
+5.2 pts vs paired sister
Baseline
Pilot 7.2% · Sister 7.2%
Website Sales Funnel - Price Quote
Pair-level comparison from the retained BI history.
5/5
Pilot
29.4%
Sister
55.6%
Gap
-26.1 pts vs paired sister
Baseline
Pilot 41.2% · Sister 45.1%
5/5
Pilot
10.0%
Sister
26.7%
Gap
-16.7 pts vs paired sister
Baseline
Pilot 23.7% · Sister 35.3%
5/5
Pilot
42.3%
Sister
42.5%
Gap
-0.2 pts vs paired sister
Baseline
Pilot 46.6% · Sister 45.6%
5/5
Pilot
35.0%
Sister
28.0%
Gap
+7.0 pts vs paired sister
Baseline
Pilot 30.4% · Sister 33.3%
5/5
Pilot
25.9%
Sister
33.3%
Gap
-7.4 pts vs paired sister
Baseline
Pilot 40.2% · Sister 40.9%
Website Sales Funnel - Visits (Schedule a Tour)
Pair-level comparison from the retained BI history.
5/5
Pilot
35.3%
Sister
25.9%
Gap
+9.4 pts vs paired sister
Baseline
Pilot 30.7% · Sister 23.4%
5/5
Pilot
40.0%
Sister
40.0%
Gap
+0.0 pts vs paired sister
Baseline
Pilot 21.1% · Sister 21.3%
5/5
Pilot
34.6%
Sister
17.5%
Gap
+17.1 pts vs paired sister
Baseline
Pilot 26.2% · Sister 21.7%
5/5
Pilot
30.0%
Sister
8.0%
Gap
+22.0 pts vs paired sister
Baseline
Pilot 23.8% · Sister 12.2%
5/5
Pilot
29.6%
Sister
25.0%
Gap
+4.6 pts vs paired sister
Baseline
Pilot 28.0% · Sister 15.2%
Website Sales Funnel - Completed Applications
Pair-level comparison from the retained BI history.
5/5
Pilot
11.8%
Sister
7.4%
Gap
+4.4 pts vs paired sister
Baseline
Pilot 9.4% · Sister 11.9%
5/5
Pilot
0.0%
Sister
6.7%
Gap
-6.7 pts vs paired sister
Baseline
Pilot 17.0% · Sister 14.7%
5/5
Pilot
7.7%
Sister
7.5%
Gap
+0.2 pts vs paired sister
Baseline
Pilot 12.2% · Sister 14.5%
5/5
Pilot
20.0%
Sister
16.0%
Gap
+4.0 pts vs paired sister
Baseline
Pilot 15.9% · Sister 15.0%
5/5
Pilot
0.0%
Sister
16.7%
Gap
-16.7 pts vs paired sister
Baseline
Pilot 12.6% · Sister 11.4%
Website Funnel Conversions - Click to Call / Phone
Pair-level comparison from the retained BI history.
5/5
Pilot
17.6%
Sister
14.8%
Gap
+2.8 pts vs paired sister
Baseline
Pilot 11.6% · Sister 14.9%
5/5
Pilot
50.0%
Sister
20.0%
Gap
+30.0 pts vs paired sister
Baseline
Pilot 17.0% · Sister 16.9%
5/5
Pilot
7.7%
Sister
22.5%
Gap
-14.8 pts vs paired sister
Baseline
Pilot 3.7% · Sister 16.1%
5/5
Pilot
5.0%
Sister
32.0%
Gap
-27.0 pts vs paired sister
Baseline
Pilot 20.6% · Sister 23.2%
5/5
Pilot
7.4%
Sister
25.0%
Gap
-17.6 pts vs paired sister
Baseline
Pilot 13.8% · Sister 22.7%
Website Funnel Conversions - Contact Form
Pair-level comparison from the retained BI history.
5/1
Pilot
n/a
Sister
3.7%
Gap
Gap n/a
Baseline
Pilot 1.4% · Sister 10.2%
4/8
Pilot
n/a
Sister
n/a
Gap
Gap n/a
Baseline
Pilot 27.8% · Sister 12.5%
5/5
Pilot
3.8%
Sister
7.5%
Gap
-3.7 pts vs paired sister
Baseline
Pilot 12.2% · Sister 5.9%
4/24
Pilot
n/a
Sister
n/a
Gap
Gap n/a
Baseline
Pilot 5.1% · Sister 10.6%
3/31
Pilot
n/a
Sister
8.3%
Gap
Gap n/a
Baseline
Pilot 5.0% · Sister 4.5%
Reference behavior
This page preserves the inherited conversion-first model and dense scoreboard feel, while replacing the old multi-sister comparisons with the live one-to-one pilot/sister mapping.