Trend
Heap-based website traffic and high-intent trends from the daily Measurement tabs.
Organic Traffic as a % of Unique Users
Pilot Leading
Pilot
28.1%
Sister
22.7%
Organic Volume #
Pilot Leading
Pilot
718
Sister
551
High Intent User Rate
Sister Leading
Pilot
7.3%
Sister
9.5%
Organic Traffic as a % of Unique Users
Exact GA4 Organic Search unique-user share through 2026-05-04.
5/4
Pilot
23.8%
Sister
23.2%
Gap
+0.7 pts vs paired sister
Baseline
Pilot n/a
5/4
Pilot
21.8%
Sister
14.4%
Gap
+7.4 pts vs paired sister
Baseline
Pilot n/a
5/4
Pilot
40.9%
Sister
4.8%
Gap
+36.1 pts vs paired sister
Baseline
Pilot n/a
5/4
Pilot
27.9%
Sister
32.2%
Gap
-4.4 pts vs paired sister
Baseline
Pilot n/a
5/4
Pilot
26.3%
Sister
38.9%
Gap
-12.6 pts vs paired sister
Baseline
Pilot n/a
Organic Volume #
Exact GA4 Organic Search new users, rolling 7-day total through 2026-05-04.
Pilot
718
Paired Sister
551
Baseline
n/a
Gap
+167.6 vs paired sister
High Intent User Rate
Minor dip possible first 7–10 days due to UX reorientation.
4/6
Pilot
6.5%
Sister
9.4%
Gap
-2.9 pts vs paired sister
Baseline
Pilot 9.6% · Sister 9.0%
4/6
Pilot
8.1%
Sister
5.1%
Gap
+3.0 pts vs paired sister
Baseline
Pilot 12.9% · Sister 8.4%
4/6
Pilot
8.6%
Sister
13.5%
Gap
-4.9 pts vs paired sister
Baseline
Pilot 13.7% · Sister 13.8%
4/6
Pilot
5.7%
Sister
12.8%
Gap
-7.1 pts vs paired sister
Baseline
Pilot 11.0% · Sister 9.3%
4/6
Pilot
7.6%
Sister
6.8%
Gap
+0.8 pts vs paired sister
Baseline
Pilot 8.5% · Sister 8.6%
Organic Volume # - YoY
Exact GA4 Organic Search new-user YoY delta from rolling 7-day totals. Blank until prior-year GA4 is available in the Data Pond.
5/4
Pilot
344.7%
Sister
420.2%
Gap
-75.5 pts vs paired sister
Baseline
Pilot n/a
5/4
Pilot
850.3%
Sister
-49.2%
Gap
+899.6 pts vs paired sister
Baseline
Pilot n/a
5/4
Pilot
-9.3%
Sister
-37.4%
Gap
+28.0 pts vs paired sister
Baseline
Pilot n/a
5/4
Pilot
-34.6%
Sister
-25.4%
Gap
-9.1 pts vs paired sister
Baseline
Pilot n/a
5/4
Pilot
241.7%
Sister
-31.3%
Gap
+273.0 pts vs paired sister
Baseline
Pilot n/a
Organic Share % - YoY
Exact GA4 Organic Search unique-user share YoY delta in percentage points. Blank until prior-year GA4 is available in the Data Pond.
5/4
Pilot
-27.1 pts
Sister
-29.6 pts
Gap
+2.5 pts vs paired sister
Baseline
Pilot n/a
5/4
Pilot
-33.9 pts
Sister
-36.0 pts
Gap
+2.1 pts vs paired sister
Baseline
Pilot n/a
5/4
Pilot
-3.3 pts
Sister
-57.2 pts
Gap
+53.9 pts vs paired sister
Baseline
Pilot n/a
5/4
Pilot
-27.0 pts
Sister
-25.8 pts
Gap
-1.1 pts vs paired sister
Baseline
Pilot n/a
5/4
Pilot
-26.4 pts
Sister
-13.0 pts
Gap
-13.5 pts vs paired sister
Baseline
Pilot n/a